eitan  muller

Research Professor of Marketing

Stern School of Business, New York University

 

Professor of Marketing

Arison School of Business, Interdisciplinary Center (IDC) Herzliya

 

Ph.D. in Managerial Economics, and MBA awarded with distinction,

Kellogg Graduate School of Management, Northwestern University

 

B.Sc. in Mathematics, awarded with distinction, 

Technion, Israel Institute of Technology

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Recipient of the 2019 Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC),
the highest award of EMAC for outstanding marketing scholarship and outstanding contributions to the European Marketing Academy as well as the marketing community at large.

new product growth

review papers

During the past four decades I've co-authored five review papers, each focusing on the decade prior to publication, thus covering about 50 years of research in innovation diffusion and new product growth:

1979: "Innovation diffusion and new product growth models in marketing," co-authored with Vijay Mahajan,

           Journal of MarketingRead paper.

 

1990: "New product diffusion models in marketing: A review and directions for research," Journal of Marketing, 
            co-authored with Vijay Mahajan and Frank Bass. Recipient of the Harold Maynard Best Paper Award. Read paper.

 

2000: New product diffusion models, co-authored with Vijay Mahajan and Jerry Wind, Springer Science.

 

2010: "Innovation diffusion and new product growth: A critical review and research directions," co-authored with

            Renana Peres and Vijay Mahajan, International Journal of Research in Marketing. Read paper.

 

2019: "The effect of social networks structure on innovation performance: A review and directions for research,"

            co-authored with Renana Peres, International Journal of Research in Marketing. Read paper. 

other selected publications  

“Opinion leadership in small groups,” 

co-authored with Sarit Moldovan, Yossi Richter and Elad Yom-Tov. Finalist for the 2017 Best Paper Award

of the European Marketing Academy, International Journal of Research in MarketingRead paper.

 

"Decomposing the value of word-of-mouth seeding programs:  Acceleration vs. expansion,"

co-authored with Barak Libai and Renana Peres. Recipient of the 2016 Emerald Citation of Excellence Award,

Journal of Marketing ResearchRead paper.

 

"The chilling effects of network externalities," 

co-authored with Jacob Goldenberg and Barak Libai. Recipient of the 2010 Best Paper Award

of the European Marketing Academy, International Journal of Research in MarketingRead paper.

 

"The diffusion of services,"

co-authored with Barak Libai and Renana Peres. Finalist for the 2009 Paul Green Award,

as well as the 2014 O’Dell Award, Journal of Marketing ResearchRead paper.

 

"The NPV of bad news,"

co-authored with Jacob Goldenberg, Barak Libai and Sarit Moldovan. Recipient of the 2007 Best Paper Award

of the European Marketing Academy, International Journal of Research in MarketingRead paper.

 

"Waterfall and sprinkler new-product strategies in competitive global markets,"

co-authored with Shlomo Kalish and Vijay Mahajan. Recipient of the 1995 Best Paper Award

of the European Marketing Academy, International Journal of Research in MarketingRead paper.

pricing policies 

selected publications

"Optimal three-part tariff plans,"

co-authored with Gadi Fibich, Roy Klein and Oded Koenigsberg, Operations Research, 2017. Read Paper.

 

"EasyJet pricing strategy: Should low-fare airlines offer last-minute deals?"

co-authored with Oded Koenigsberg and Naufel Vilcassim, Quantitative Marketing and Economics, 2008. Read paper.

 

"Pricing patterns of cellular phones and phonecalls: A segment-level analysis,"

co-authored with Dipak Jain and Naufel Vilcassim, Management Science,1999. Read paper.

 

"Research joint venture and R&D cartels,"

co-authored with Morton Kamien and Israel Zang, American Economic Review, 1992. Read paper.

 

"Capital investments and price agreements in semicollusive markets,"

co-authored with Chaim Fershtman, Rand Journal of Economics, 1986. Read paper.

 

"Capital accumulation games of infinite duration,"

co-authored with Chaim Fershtman, Journal of Economic Theory, 1984. Read paper.

editorial roles

Member of the Editorial Review Board,

Policy Board & previous Editor-in-Chief                                   International Journal of Research in Marketing

Member of the Editorial Review Board                                     Journal of Marketing Research

Previous member of the Editorial Review Board                    Journal of Marketing

Previous Area Editor                                                                     Marketing Science 

Vice President Publications                                                         European Marketing Academy

 

consulting

Consultant and expert witness in the media, entertainment and technology industries. Most of the consulting was done as subject matter expert at the Tel Aviv office of PricewaterhouseCoopers.

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